Reach travelers who are actively exploring America’s national parks.
National Parks Club is an independent travel publication and community helping travelers discover, plan, and experience America’s national parks.
Through National Parks Club Journal, NationalParksClub.com, social media, and our growing membership community, we combine practical trip-planning content with firsthand storytelling, photography, and a deep enthusiasm for America’s public lands.
Want to Work together? Email Gretchen – [email protected]
Our Reach
27K+ Newsletter Subscribers
~11K Average Views Per Issue
~30% Newsletter Open Rate
10K+ Facebook Followers
Ways We Can Work Together
- DESTINATIONS + GATEWAY COMMUNITIES: Firsthand editorial coverage showcasing national parks alongside the communities, experiences, lodging, and adventures that make a park trip possible.
- PRESS + FAM TRIPS: Destination storytelling, photography, newsletter coverage, website content, and social storytelling rooted in firsthand experience.
- HOSTED + SPONSORED STAYS: Editorial coverage of hotels, resorts, campgrounds, vacation rentals, and other properties that make great bases for national park adventures.
- NEWSLETTER PARTNERSHIPS: Sponsored and integrated opportunities within National Park Journal, reaching a highly targeted audience of national park travelers.
- OUTDOOR + TRAVEL BRANDS: Thoughtful integration of gear, travel products, books, services, and resources that genuinely fit national park travel.
- SPONSORED NEWSETTERS: get a spot in our newsletter and share a link to your brand or product.
Behind National Parks Club
National Parks Club and National Park Journal are created by travel writer, photographer, and publisher Gretchen Stuppy Carlson and her son Finley Carlson.
Gretchen has spent much of her life exploring the outdoors, including nearly two decades working in outdoor education. Today, she travels extensively with her family, exploring national parks and wild places across the U.S. and around the world. Her work combines firsthand experience, practical travel expertise, photography, and storytelling to help travelers plan better adventures—and connect more deeply with the places they visit.
Gretchen also publishes Chasing ADVNTR, her flagship adventure travel publication, and New England Uncovered, focused on travel and outdoor adventure throughout New England.
VIEW GRETCHEN’S PORTFOLIO →
Finley Carlson is a writer, traveler, and national park enthusiast who brings a younger perspective to National Park Journal. Having grown up exploring parks and wild places with his family, he contributes firsthand stories, park guides, and practical advice from their adventures across the country and is currently attending the University of New Hampshire.
Current Opportunities in our Newsletter: Promote yourself or your business in the National Park Club Newsletter
Trailhead Sponsor (2 available)
Our newsletter currently reaches over 26,000 people. Each week our free Newsletter offers two spots for ‘Trailhead Sponsors’ within the newsletter in our Bulletin Board. Share you business, tour, newsletter, social media account, or anything else you would like to promote. This should be related to our National Parks/public lands, travel or outdoor adventures and gear.
Cost is $50 for one week and $150 for 4 weeks.
Featured Sponsor – we offer one monthly placement in our monthly news round up.
The Featured Sponsor placement is the premier advertising opportunity in our monthly National Parks Club newsletter. This is stricly for brands and companies that relate directly to our National Parks. Featured sponsorships are written by us to review gear, destination, lodging, etc related to our National Parks.
With only one Featured Sponsor available each month, your brand receives dedicated attention and prominent exposure.
please contact Gretchen at [email protected] for assistance and pricing.
Who I’ve worked With
I’ve partners with a number of companies and brands on the National Parks Club Newsletter as well as my Chasing ADNTR and New England Uncovered Newsletter or appeared in other puclications including:
- Huttopia
- Lonely Planet
- Travel and Leisure
- Downeast Magazine
- KOA
